Colette is a freelance cultural insight analyst and semiotician with a special interest in health. She produces analyses, creative recommendations and ideation that enable our clients to connect with different demographics, newer sectors and emerging cultural ideas. This gives them an understanding of the greater context surrounding the patient experience. Colette works with cultural codes, semiotic maps, thought pieces, co-creation workshops and guidelines for creatives. 

Experience and achievements

• Has worked as a semiotician since 2015, including at Space Doctors and Canopy Insight 

• End clients range from Diageo to Netflix to HSBC 

• Special interest in body-and mind-focused semiotics, and in collaborating with creatives 

• Holds a BA in English from the University of Cambridge (UK)