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Liz sheds light on patient needs, enabling our clients to develop and deliver plans that result in better patient outcomes while driving commercial performance. She helps clients shape their brand and business strategies so that they give patients what they need, value and desire. With her guidance, clients generate deep insights, innovate to create better patient experiences, and develop and implement patient-focused marketing and organizational plans.

Experience and achievements

• Over 30 years of marketing and sales experience 

• 15 years at Mars Confectionery, where she led commercial initiatives and delivered in-market solutions to address customer insights and growth opportunities 

• 7 years in a client engagement role at Brand Learning (now Accenture), a marketing capability company, developing and delivering marketing excellence programs for clients such as British Telecom, Shell, Boots, Legal & General, Electrolux and Merlin Entertainment 

• 9 years as a freelance consultant enabling clients to deliver on their marketing and strategy objectives