Shae Zhao
Consultant
I am drawn to Luminous’ commitment to improving health equity and embedding patient centricity into our work. Health equity is a fundamental issue in the healthcare system that desperately needs to be addressed, and it’s encouraging to know that Luminous is actively pushing this initiative forward. Putting patients at the center of everything we do ensures that our efforts are truly impactful and meaningful.
Shae Zhao is a dynamic researcher specializing in market and user experience research. With a Master’s in Behavioral and Decision Sciences from the University of Pennsylvania and a Bachelor’s in Hospitality Management from New York University, Shae excels in leveraging data analytics, statistical analysis, and behavioral science frameworks to drive impactful user research.
Experience and achievements
Shae’s experience includes leading projects on referral program dynamics, social media effectiveness analysis, and user strategy, combining academic rigor with practical research skills.
Shae has worked at organizations in both the U.S. and China, including the Global Water Alliance, New York University, and Tim Hortons China.
As the founder of a Sexual Wellness Education Program, Shae demonstrates a passion for promoting equal access to care and health education. The program aimed at providing knowledge and unbiased information about GYN diseases and STIs, particularly to reduce anxiety and fear among Chinese women.
Shae is committed to leveraging behavioral science to improve health outcomes.